At CES in Las Vegas 2026, we see foldable screens, robots of all kinds, and sometimes an idea that addresses a real daily need. Infinit’O clearly belongs to this second category. The northern startup Groupe O unveils a solution designed for a very concrete goal: to enable individuals to become self-sufficient in water within their homes by capturing rainwater and “household” water, and then regenerating it through a patented system for reuse in most domestic applications.
The concept is summed up by a phrase that resonates with everyone: “Infinit’O is the home battery… for water.” The idea is not to add a simple under-sink filter, but to create an almost closed cycle, where water circulates in a loop almost infinitely, with minimal waste.
The promise: a virtuous cycle where water circulates (almost) in a loop
The core message from Groupe O is the concept of circular water at the scale of a property. Specifically, Infinit’O aims to capture rainwater, but also to recover wastewater from daily activities (shower, bath, washing machine, sink, etc.), then regenerate and reinject it into the home for various uses. The stated ambition is twofold: to preserve resources and reduce dependence on the network, talking about up to 100% savings on network water consumption (in the case of a equipped single-family house and depending on conditions).
This “local loop” approach also aims for another very tangible benefit: resilience. When water becomes a topic (restrictions, droughts, pressure on infrastructure, isolated sites…), the ability to continue supplying certain essential uses is a comfort… and a security.
How it works: capture, micro-storage, biological regeneration, redistribution
Groupe O describes Infinit’O as a complete system designed to “maximize the useful life of every drop” and “strengthen climate resilience” at the property level. The announced operation follows a multi-step cycle.
First, water is captured and then stored in “micro-buffer zones.” This point is interesting because these zones are sized according to needs, climate, and usage: it is understood that the system is not designed as a standard single block, but as something that must adapt to the household profile and local conditions.
Next comes the key step: the integrated “natural” biological regeneration at the heart of the system, announced without the addition of chemical products. Groupe O speaks of advanced biomimetic technology and a patented system to make this regeneration possible.
Finally, the treated water (announced “class A+ quality”) can be distributed on demand and reused for multiple purposes, always “in compliance with current local regulations.” This mention is important: depending on the countries (and sometimes regions), the allowed uses for recycled water vary greatly, and a system like this must navigate these frameworks.
What uses in the home: from daily life… to the garden and swimming pool
The manufacturer gives a fairly broad idea of the intended uses, which clearly shows that this is not just about “marginal” water recovery. The cited examples include showers, baths, laundry, toilet flushing, garden or vegetable patch watering, outdoor cleaning (terrace, pathways, tools), rinsing vehicles or equipment, as well as filling or topping up pools.
We will also note the logic of “returning clean to nature.” The discourse does not stop at reuse: it insists that the water, after treatment, can be returned to the environment without impact, which roots the product in a broader vision of sustainable water management.
The announced processes: sensors, biofiltration, UV-C, and digital control
On the tech side, Groupe O explains that Infinit’O combines several processes and treatment components.
The system integrates micro-storages, smart sensors, biofiltration, UV-C treatment, as well as energy-efficient pumping announced. The “digital” management of the whole is presented as a means to ensure performance, control, and efficiency, which suggests a fairly precise management of the different steps of the cycle.
An installation designed to remain “invisible,” and a clear design
Another point highlighted is the integration into the habitat. Groupe O emphasizes an “invisible” appearance from the outside, with no visible pipes and no visual clutter. The device is described as having a sleek design and a discreet touchscreen that provides access to modes and status information.
Regarding installation, Infinit’O is intended to be installed in a garage, a technical room, or even outside under shelter. This is again a detail that matters: a self-sufficient water solution must fit into very different homes, and the flexibility of installation can make a difference on the ground (especially for renovation projects).
For whom, and why CES is an accelerator
Groupe O explicitly targets several profiles: individual houses, isolated or off-grid sites, drought-exposed regions, and more broadly, communities engaged in sustainability. The company mentions a very large potential market, with “over 100 million households facing water stress,” and wants to take advantage of CES to establish partnerships with investors, distributors, and professional partners.
The message is also very oriented towards “installers”: Infinit’O is presented as an opportunity for additional sales, differentiation in resilient housing, and strategic choice. Groupe O specifies it is already operating in France and in Europe, and planning pilot projects abroad in 2026 with the support of partners, builders, and distributors.
Timeline and company: a French startup that wants to industrialize
The market launch is announced for late 2026. This is a point to keep in mind: at CES, we are still on a presentation and a technological promise, with a timeline for market release to come.
On the company side, Groupe O is a French company founded in late 2024 (following the acquisition of InphytO by David Blangis). R&D is based in Aix-en-Provence, and industrial production in Caudry. Emmanuel Berthod (a biofiltration expert) joined the adventure in 2025 as General Director. Groupe O is certified Coq Vert, incubated at Nausicaa, and has joined the Aqua-Valley and Aquimer clusters.
Why Infinit’O deserves to be kept an eye on
In the world of connected homes, there is a lot of talk about energy, a bit about security, and far too little about water… even though it is a topic that quickly arrives at the doorstep. Infinit’O positions itself as a “system” solution, ambitious, with a real logic of autonomy and circularity, and a technical approach that combines biofiltration, UV-C, sensors, and control.
The real question now will be the translation into real life: ease of installation, maintenance, equipment costs, compliance according to countries, and (yes) transparency regarding performance depending on the uses. If Groupe O keeps its promise, we may have found a new “big win” in resilient housing… and it’s not every day that a CES innovation touches daily life so directly.
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